Powerhouse Gym Troy Partners with Live Cryo


 Whole Body Cryotherapy focuses on athletes, pain management and overall well-being

TROY, MICH. (October 5, 2016) – Powerhouse Gym Troy 24/7 has partnered with Live Cryo to add whole body cryotherapy (WBC) to its fitness facility.

WBC has been in use throughout Europe and Japan for nearly 40 years. Professional athletes have discovered that whole body cryotherapy is a powerful way to heal injuries, decrease recovery time and increase athletic performance, and now more than just professional athletes are seeing the benefits. From injuries to increased energy levels, slowing the signs of aging and pain reduction to weight loss.

“We are always looking for ways to improve our facility and offer the best to our members. Learning about and experiencing the benefits of cryotherapy for ourselves, we knew that this was a feature we needed to add, for our members, and for the general public. Anyone can benefit from cryotherapy, and this is one more way we can help improve the overall health and well-being of our community,” said George P.  Shaouni, owner, Powerhouse Gym Troy 24/7.

Powerhouse Gym Troy 24/7 will offer cryotherapy to both members and non-members. Shaouni said he has been looking into cryotherapy for several years, and the partnership with Live Cryo was the perfect opportunity to bring this type of treatment into his gym. Construction is near complete for the cryotherapy chamber, which exposes the client to subzero temperatures for 2 to 4 minutes.

“Whole body cryotherapy has not been convenient for many customers and by partnering with existing businesses the benefits can be achieved by more people. I am excited that Powerhouse Gym Troy 24/7 has joined the Live Cryo team,” said Jeff Yatooma, founder of Live Cryo.


 Powerhouse Gym Troy & Madison Heights 24/7 is the local leader in fitness! Powerhouse Gym offers 24/7 access, premier exercise equipment, one-on-one and group personal training, and a large pro shop which includes supplements and Powerhouse apparel. A family-owned business, Powerhouse Gym Troy & Madison Heights 24/7 is highly rated by its members and community because of its dedication to the highest quality of customer satisfaction delivered with friendliness and cleanliness. The Powerhouse Gym name has been one of the leaders in the fitness industry for over 40 years, with 300 locations worldwide.

Learn more at powerhousegym.com/troy.


 Live Cryo offers whole body cryotherapy through its partner network. Through Live Cryo, WBC has become accessible to the public and is included in locations they frequent from gyms to chiropractors’ offices. Live Cryo utilizes state-of-the-art equipment in a soothing environment. Live Cryo cryotherapy chambers improve athletic performance, reduce pain and improve overall health and wellness. Live Well. Live Cryo.

Learn more at: livecryo.com.

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